Managing Digital Convergence

Digital Marketing tools & calculators from ClickZ

tmcgreal — Fri, 28 May 2010 03:09:33 +0000

Some more cool calculators to help estimate the dollars & cents of digital marketing. These ones from ClickZ cover Cost per Mille (CPM); Cost per Acquisition (CPA) and a Website Optimization ROI calculator.

[BBC] MP3 pioneers launch Music metadata service

tmcgreal — Mon, 24 May 2010 13:05:32 +0000

[BBC News] A new music file format has been unveiled by some of the key figures behind the development of the MP3.

The new file, MusicDNA, can include things like lyrics, videos, artwork and blog posts, which will continually be updated, as well as the music.

Basically a music metatdata service that you can log in to and update with your own user-generated information on music tracks. Check out the official website.

Digital Media Events upcoming in June..

tmcgreal — Sun, 23 May 2010 19:26:50 +0000

Coming up in June we have the E3 Electronic Entertainment Expo in Los Angeles California; the WiMax Forum Global Conference in Amsterdam, The Netherlands; and the Digital Asset Management Show in London UK.

Licensing digital content

tmcgreal — Wed, 19 May 2010 11:30:45 +0000

Comprehensive blog on Licensing Issues for Digital Content. Apparently much of the content has now been moved to www.copyrightlaws.com, where there is even more stuff.

Adobe XMP Metadata platform

tmcgreal — Sat, 09 Jan 2010 00:12:53 +0000

Another useful metadata management tool – Adobe Extensible Metatdata platform (XMP). From the website -

“...Adobe’s Extensible Metadata Platform (XMP) is a labeling technology that allows you to embed data about a file, known as metadata, into the file itself. With XMP, desktop applications and back-end publishing systems gain a common method for capturing, sharing, and leveraging this valuable metadata — opening the door for more efficient jobs..”

June 2009 Motion Picture Metadata Symposium – downloads

tmcgreal — Sat, 09 Jan 2010 00:04:23 +0000

The Academy of Motion Pictures Arts & Sciences (the ‘Oscars’ folks) held a Symposium on Digital Motion Picture Metadata in June 2009. Videos and PDFs of the presentations from the event are available for download.

Topics included:-

The Big Picture – long-term issues and challenges around digital assets for motion pictures, including archiving and retrieval, storage, standards, encoding and preservation.
Metadata Basics – metadata lifecycles, taxonomy, controlled vocabularies and the role of standards
Technical Issues – workflow, integration, interoperability, and standards creation and adoption
Implementation and Operation – requirements for standards adoption and metadata capture implementation
Digital Object Unique Identifiers
Digital Motion Picture File Formats

Ascent Media:The Changing Face of Media Consumption

tmcgreal — Mon, 04 Jan 2010 20:16:00 +0000

Brief but informative article from Ascent Media with some interesting statistics about platform proliferation and media consumption habits. The most central stat is that the number of households worldwide with broadband internet access is expected to jump from 310 million in 2007 to 700 million by the end of 2012.

Sandhill.com – 4Ps of Content Marketing

tmcgreal — Mon, 04 Jan 2010 20:02:11 +0000

Good article from Sandhill.com which argues that the traditional 4Ps of marketing – Price, Placement, Product and Promotion – are not a good guidepost to work from when dealing with marketing of content. The author suggests that Purpose, Plan, Persuasion and Presentation would be a better tack to take. There are some similarities – her description of ‘Planning’ covers a lot of the same ground as ‘Placement’ but emphasizes that placement for multiple audiences has to be planned for.

The 4Ps of Content Marketing
With a back-to-basics approach, software companies can leverage the latest content marketing opportunities in order to better connect with their constituencies.
By Ambal Balakrishnan, ClickDocuments
May 27, 2009

Telestream workflow solutions and tools

tmcgreal — Sun, 03 Jan 2010 23:33:48 +0000

Telestream have built comprehensive workflow support around their Flipfactory tool suite. For example, Flipfactory New Meda & New Media Broadcast “…automates high-volume video transcoding for distribution to new media platforms: web, mobile, IPTV, iTunes, YouTube and more.”

The also have a couple of whitepapers on the subject of “Preparing Video Metadata” and “Five steps to Transcoding“

DAM resources – www.thatdamshow.com

tmcgreal — Sun, 03 Jan 2010 23:19:06 +0000

ThatDAMShow.com has a wealth of archived podcasts concerning Digital Asset Management; and a good list of Recommended reading on the subject.

The podcasts cover content and digital media management for the Internet, publishing, broadcast, and anywhere else media is preserved, monetized, archived or managed.